London 2012: How much funding should Olympic sports receive?
Filed under: Features, Thoughts on January 29, 2009
The BBC is reporting that eight Olympic sports have had their London 2012 funding cut following an overall budget shortfall of £50 million. In total, eight Olympic sports have had budgets cut by 50% or more with Shooting (-75.5%), Wrestling (-68.1%) and Fencing (-59%) hit hardest.
Before I say anything more, I’d like to state where I stand on these matters. I am, overwhelmingly, in favour of the London 2012 Olympic Games. I do not disagree with the funding expectations of athletes or with the investment in sporting and public infrastructure it requires. What’s more, I have little doubt that there is indeed, a correlation between a nation’s investment in sport and its Olympic medal success. After all, I know this to be true in motor sport.
The table below summarises the largest funding cuts.
| Sport | Beijing budget (£m) | Beijing medal target | Beijing medals | Cost per medal (£m) | London budget(£m) | % increase |
| Handball | 2.99 | 0 | 0 | - | 1.448 | -51.6 |
| Table Tennis | 2.53 | 0 | 0 | - | 1.207 | -52.3 |
| Water Polo | 3.15 | 0 | 0 | - | 1.45 | -54.0 |
| Volleyball (inc beach) | 4.11 | 0 | 0 | - | 1.754 | -57.3 |
| Weightlifting | 1.69 | 0 | 0 | - | 0.717 | -57.6 |
| Fencing | 3.07 | 0 | 0 | - | 1.26 | -59.0 |
| Wrestling | 2.13 | 0 | 0 | - | 0.68 | -68.1 |
| Shooting | 5.06 | 2 | 0 | - | 1.225 | -75.8 |
Let’s take Fencing as an example.
For the Beijing 2008 Olympics, Team GB fielded three athletes: Martina Emanuel, Richard Kruse and Alex O’Connell. They were allocated £3.07 million for the games and their efforts yielded zero medals.
For London 2012, Team GB will be allocated £1.26 million, representing a 59% decrease when compared with the previous games.
Is £1.26 million too little or too much? If in London 2012, Team GB were to again field three athletes, it would represent a cost of roughly £400,000 per athlete, or £100,000 per athlete per year. Or, if they were to double the number of athletes (six), pay each athlete a salary of £20,000 per year, they would still have £780,000 to spend on coaching, promotion and facilities over the four year period.
That doesn’t seem so bad to me.
So here’s the question: how much public funding should sports really receive? Should there be a relationship between the level of funding a sport receives, its contribution to the UK economy and the level of participation both in terms of audience and competitors? If this is the case, is it right that grass-roots motor sport receives little, if any public (or lottery) funding, especially considering as an industry, it contributes an estimated £6 billion to the UK economy?
I don’t think for one moment that public money should fund the career of any young racing driver. However, shouldn’t there be more balance? If that same £1.26 million allocated to Fencing over a four year period was also allocated to motor sports – what impact could that have on grass-roots participation?


















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